him. He was real cool. In the hot l920s, the hot press medium 
found Cal very cool and rejoiced in his lack of image, since it 
compelled the participation of the press in filling in an image of 
him for the public. By contrast, F.D.R. was a hot press agent, 
himself a rival of the newspaper medium and one who delighted 
in scoring off the press on the rival hot medium of radio. Quite 
in contrast, Jack Paar ran a cool show for the cool TV medium, 
and became a rival for the patrons of the night spots and their 
allies in the gossip columns. Jack Paar’s war with the gossip 
columnists was a weird example of clash between a hot and 
cold medium such as had occurred with the “scandal of the 
rigged TV quiz shows.” The rivalry between the hot press and 
radio media, on one hand, and TV on the other, for the hot ad 
buck, served to confuse and to overheat the issues in the affair 
that pointlessly involved Charles van Doren.